The popularity of hi tech gadgets is sweeping across the globe like a storm and almost anyone is coveting to own one or more of these amazing gizmos. The problem is not all potential buyers of these high tech gadgets are tech savvy and only have little or practically no knowledge of these devices – except for the fact that they want to own one.
This may cause some problems to you as a reseller of these gadgets, particularly true if you are only providing text instruction guides for your customers https://www.hugtechs.com/. What’s worse is the fact that many resellers provide the same text guides they received from suppliers, many of which come from other countries like China and most likely would be written in very poor English.
The result – the customers would get disenchanted and frustrated upon reading these text guides. Many potential customers will have second thoughts about buying from you and will move on to other resellers with better services. And if they do buy and eventually find out that they couldn’t make heads or tails with the text guides you provided – you’ll end up with a lot of customer complaints posted on your website or product listings – and that’s bad for business.
But hope is not lost as I can share with you some of the most effective ways of increasing your sales and avoid customer complaints through well-prepared instruction guides – through the help of videos and pictures. The following will show you just how.
The Benefits of Video and Picture-based Instruction Guides
Giving your customers instruction guides in plain text simply would not cut it. What they need is a guide that even dummies would understand and you can do this using pictures or video. Contrary to what people may believe, it is really not that hard to create videos and graphical instruction guides. All you need is a camera and some creativity to get you on the correct path.
Picture-based instruction guides is more economical to do. Digital still cameras are less expensive than their video counterparts and it would take less time to do a picture-based instruction guide than making a video. Aside from that, using innovative presentation software, you can actually create videos using only pictures and text.
However, if you really want to wow your customers and create the biggest impact, the producing video is the way to go. Not all images can be captured in picture-based presentations and some customers would really want to go into the minute details and absorbed each step in a video instruction – which they could not get solely from pictures.
Making Your Video and Picture-based Instruction Guides
The first thing to consider when making instruction guides is whether you want a full video presentation, use only pictures, or use a combination of both. You don’t need to buy high end camcorders or high definition cameras for this purpose. Digital cameras greater than 3 megapixels would be enough as long as you provide ample lighting when you take pictures or videos.